Marketing Analytics (MarTech) Manager bij Samsung, in Schiphol-Rijk Schiphol-Rijk • Samsung Electronics Benelux

Vacatureomschrijving

Marketing personalization is about triggering the right content to the right audience at the right time! As a data driven professional you are responsible for managing Samsung's customer data-driven marketing approach. Interesting? Come and join our team!

Role and Responsibilities
Your role
You are responsible for managing the implementation and maintenance of our data management platform (DMP and CDP). You will look at opportunities in 1st party data to optimize Samsung's customer data-driven marketing approach and help the transition into the cookie less world. Working closely with a team of customer data platform product owners, you will connect the marketing platforms and let them ready to deploy to the activation teams. In addition, in cooperation with other data specialists, you provide actionable data analyses and segmentation insights based on data across different channels.

You will also optimize the customer journey on Samsung by executing and analyzing A/B testing per audience segment. Your insights will help drive better performance in Samsung's digital environment and maximize conversion rate (CRO).

Your responsibilities
Your main responsibility as a Marketing Analytics Manager (as a part of a cross-functional team) is enabling data-driven marketing activities. You will play a key role in our customer data-driven marketing tech using the analytics tools and approaches.
Besides that, your responsibilities are the following:

• Develop marketing data strategy for personalization and audience targeting.
• Develop strategy and roadmap for audience segmentation and personalization in marketing communication
• Identify and manage suppliers that support data strategy development and implementation
• Identify key customer segmentation and support personalized marketing communication for precision targeting.
• Consider GDPR and privacy guidelines, data security measures, and advancement of a cookie-less digital marketing environment.
• Managing, guiding, and providing support with various marketing tech tools, such as customer data management platform, audience platform, social marketing platforms etc.
• Responsible for Conversion Rate Optimalization (A/B, Multivariate testing & personalization)
• Map requirements and projects from stakeholders, including business divisions, marketing communication team, and data analytics team.
• Establish collaboration with European and global teams working on projects.
• Evangelize the data-driven marketing and its strategy to the stakeholders while communicating in a plain and intuitive language so that stakeholders easily follow even the sophisticated and technical concepts.

Functie-eisen

Skills and Qualifications
Your skills and qualifications
The ideal Marketing Analytics Managers recognize themselves in the following profile:

• Knowledge and skills in DMPs or CDPs: Adobe Audience Manager, Adobe Experience Platform, or similar.
• Experience in Google Marketing Platform and tools: GA360, SA360, DV360, Google Ads data hub, and Big Query or similar tools.
• Knowledge and skills in A/B testing tools: Adobe Target, Google Optimize, Optimizely, or similar.
• Knowledge and skills in web analytics tools: Adobe Analytics and/or Google Analytics.
• Excellent communication, presentation, networking, project management, and organizational skills.
• Excellent OA software skills such as Excel, Word, and PowerPoint.

• Flexible (able to adapt to constant changes).

• You are innovative (we move fast and take big risks).
• You are passionate (we reveal in what we do).
• You are collaborative (we recognize that we are all in this together).

We consider it a plus if you have the following experience:

• Experience in Facebook Business Manager.
• Knowledge and skills in SQL and Python for data processing and data mining (modeling).
• Skills in data visualization tools (Data Studio, Looker, PowerBI, or Tableau).
• Skills in Robotic Process Automation (RPA), and Web scraping.
• Knowledge in data engineering, API, and cloud computing (GCP, Azure, and Databricks).

Preferred qualifications
As a Marketing Analytics Managers you have the following qualification(s):

• Master's degree in Computer Science, Data Science, Statistics, Econometrics, Economics (Business economics), Quantitative Marketing, Business Information, Business Administration, or equivalent experiences
• Minimum 5-year experience in a related field: marketing tech, digital marketing, marketing analytics, or customer data-driven marketing
• More than 2-year of experience in a managerial role (people manager)
• Experience in digital marketing at publishers or digital Ads agencies is a huge plus.
• Team player.
• English is required (Speaking Dutch is a plus).
• No 9-5 mentality but challenging oneself to move forward.

What's in it for you?

• Joining an international company with a Benelux family culture #OneSamsung.
• Competitive compensation & benefits package to reward you for your work in supporting our company to grow.
• Several development programs and initiatives to upskill your career (Samsung University, young talent & leadership programs, digital & data academy, coaching, job skills trainings, …) #DoWhatYouCan't.
• Internal mobility opportunities to advance your career (you are in a sales role, and have an interest in marketing? We support you to establish that transfer successfully).
• Health & Wellbeing program (we have our own fitness on site in The Netherlands + Belgium and organize online and offline health initiatives because we care about your wellbeing).

Aanbod

Are you the Marketing Analytics Managers we are looking for? If so, apply immediately and start your application process by clicking the apply button below. Let's kick-start your career!