Consumer & Customer Insights Manager Breda • Lamb Weston EMEA

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Are you passionate about understanding consumer behaviour, always curious about trends and insights and do you have a drive to turn those insights into valuable foresight for future strategy? Do you own the gift of connecting the dots where nobody might see the connection just yet? Would you get energy from building and shaping this strategic discipline and create that insights-based movement?  Then this must be the role for you. Your mission would be to show us where and how to win. 

As a Consumer & Customer Insights Manager you are accountable for the design and development of research projects and business recommendations; managing budgets and resources; working effectively with team members, partners and other stakeholders; overseeing delivery of high- quality research; and ensuring that our work ensures better informed decision making  on strategy regarding portfolio, innovation, brand, channel and activation.  

The role involves a high level of collaboration cross-functional teams, stakeholders, and leadership to ensure projects are delivered on time, in full and are of high quality. 

You will become a part of the Brand & Market Insight team and report directly to the Consumer & Customer Insights Manager. This role is based in Breda.

What do you do?

• Define future research demands for informing the business;
• Develop research plans and budgets to meet specific needs and goals;
• Communicate with internal clients to understand and document the business objectives,
• Translate  business objectives in clear single minded research objectives;
• Select the appropriate research methodology and supporting techniques to meet a defined business objective;
• Design qualitative and quantitative research plans for products in all stages of the Product Life Cycle;
• Coach stakeholders in creating the right, high quality and timely stimulus and inputs for research;
• Gather and interpret data, write reports, and make actionable recommendations to help Lamb Weston make informed decisions;
• Collaborate with other teams within the Product Studio and Channel to provide insights that guide future strategies;
• Communicate research insights and recommendations to executives and other decision-makers;
• Manage relationships with research vendors and consultants;
• Leverage on LW Global Knowledge & Insights tools and methodologies, creating synergy in global research investments;
• Distill tangible insights and recommendations from secondary data sources and continuous data sources;
• Build a reputation as a functional expert and champions functional excellence and engagement;
• Help curate a new level of analytical expertise on secondary consumer & customer and marketing data and primary research within the Product Studio and Channel teams.    

What do you bring?

• Bachelor’s Degree. Academic working and thinking level. A minimum of 8 years within the custom Market Research industry;
• At least 3 years of industry/sector experience;
• Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies;
• Exceptional written and oral communication abilities;
• Strong analytic skills with experience in statistical modelling and analysis;
• Proficient with Excel, PowerPoint, and SPSS/SAS;
• Strong communication skills, attention to detail, and knowledge of market research methodologies are essential for this role;
• Experience in building business processes, installing tools, metrics and developing people to professionalize marketing in an international organization;
• Highly analytical and a structured mind
• Project management skills

Interested?
If you are interested in this position and joining a fast-growing, ambitious and sustainable company please click on the 'Send application' button and apply! For more information about this position please contact Suzanne Koetsheid by email: via de button "Solliciteer nu" op deze pagina.

What's in it for you?
We offer you a challenging job in a dynamic and growing organization in the food industry. We challenge you to grow in the same way as our company, where development is key. We thrive in a culture defined by our values: Integrity, Teamwork, Inclusion, Drive for Results and Empowerment. As we say at Lamb Weston EMEA, when we see a potato, we see opportunities. What opportunities do you see?