Customer and Market Insights Manager Zwolle • Ausnutria Netherlands

As a Consumer Insights Manager, you will gather actionable consumer insights and collect data of market, competition and trends to shape portfolio, brand, and innovation strategies. With your strong understanding of the consumer landscape, insights, and trends, you will align the brand strategy and guide the business on growth and performance opportunities. By tapping into meaningful human insights and potential consumer challenges through internal and external agency partnerships, you will co-develop big brand ideas, breakthrough campaigns, and guide the direction of future product innovation. This position is instrumental in collecting, analyzing, and disseminating market data to support strategic decision-making and new product development.

As Customer and Market Insights Manager you will play a crucial role in driving a deeper understanding of market and customer dynamics within our organization. You possess a high level of analytical, conceptual, and strategic thinking as well as strong communication skills. This role will work cross-functionally with a variety of stakeholders and leaders in the organization to help answer business questions and challenges, providing data-led consumer-centric strategic business decisions.

The CMI function in the business unit still needs to be shaped further and so it is an exciting opportunity to build, make it your own and show the organisation the power that CMI can add to the business. In this role, you report directly to the Global Marketing Director. You will be a key member of the global marketing leadership team with a responsibility beyond your own scope of work, driving excitement, trust, alignment, and collaboration within the marketing community. While there are no direct reports in 2025, there is potential to build and lead a small team in the future.You will work closely with our Category and Innovation Teams, regional marketing and R&D. The role requires a high level of flexibility and adaptability to respond to changing market conditions and business needs.

Ausnutria is a global leader in the dairy industry, committed to providing high-quality nutritional products to consumers worldwide. With a rich heritage and a strong dedication to innovation and sustainability, Ausnutria b.v. has established itself as a trusted name in the dairy sector. Our mission is to contribute to the health and well-being of people by offering superior dairy solutions that cater to the nutritional needs of various life stages.

One of our brands, called Kabrita, exemplifies our commitment to excellence and innovation. Kabrita specializes in producing goat milk-based infant formula and products for babies and young children tailored to meet their needs supporting optimal growth and development. Kabrita is not just about nutrition; it is about empowering parents while providing babies the best start in life.

• Bachelor's degree in Marketing, Business or a related field. A Master's degree is preferred;
• Proven experience in market research, data analysis, and strategic planning;
• Previous experience of at least 5 years proven experience in an insights or market research position in FMCG;
• Strong research led background both in qualitative and quantitative research, with experience of agency management and management of customer panels;
• Strong analytical skills with the ability to interpret complex data and provide actionable insights;
• Excellent communication and presentation skills, with the ability to convey insights to diverse audiences;
• Experience working with market research agencies and external partners; 
• Ability to work independently and collaboratively in a fast-paced environment;
• Strong project management skills with the ability to manage multiple projects simultaneously;
• Expert in ‘connecting the dots’, thorough analysis and strategic recommendations;
• Ability to collaborate, manage, influence, and motivate across organisational boundaries;
• Experience working in global teams or matrix teams with local markets;
• Deep understanding of customer needs and behaviors to drive customer-centric strategies;
• Energetic, proactive & positive mindset;
• Agile and comfortable with a changing environment.

Working at Ausnutria B.V. means working at an organization with an open and entrepreneurial corporate culture.Teamwork is important and leads to success, where a healthy mix of drive, commitment, knowledge, humour and involvement is appreciated;

• A fulltime position;
• 25 days of holidays;
• Travel allowance;
• A hybrid working environment with at least two days at the office (Monday & Thursday);
• Your personal health important! That's why we offer you a vitality compensation of €200,00 per year or a membership via Bedrijfsfitness Nederland;
• We will offer you an environment where with a high support of personal growth.

This position is based at our global headquarters in Zwolle with occasional travel to meet with local teams, external partners, and attend industry events. Are you the person we are looking for? We look forward to receiving your application so we can explore how we can be of value to each other.