Looking for a dynamic Product Marketing Lead to join a growing EdTech company in Amsterdam. This role is crucial for shaping product marketing strategies that highlight customer value. You'll work with sales, content, brand, and product teams to create effective messaging and campaigns. Enjoy a collaborative culture and the chance to drive innovation. Be part of a small, dedicated marketing team and make a real impact in the corporate learning sector. Delve deeper to learn about the benefits of joining our team.

Over het bedrijf

Bluebird

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About the role
Product Marketing Lead Location: Amsterdam, Netherlands | Hybrid (3–4 days per week in-office) Languages: Dutch (Fluent) Industry: EdTech Product: Skill-based learning platform 
Company growing EdTech company committed to transforming corporate learning through a skill-based development platform. The organization fosters a collaborative culture, with a strong local team presence and a cross-functional go-to-market model. With solid market momentum and a customer-centric mindset, the company is positioned for continued impact and innovation.

Role Description This role leads product marketing strategy, owning the messaging, positioning, and go-to-market execution that connects the product to customer value. It is pivotal to cross-functional GTM efforts, collaborating closely with commercial, brand, and content teams. 
Team Size & Leadership Scope Direct Reports: None Team Size: Marketing team of 5 Key Collaboration: Sales, Content, Brand, and Product teams 
Responsibilities
* Define and maintain segment-specific value propositions and messaging frameworks
* Translate product features into compelling use cases and business impact narratives
* Enable sales with scripts, decks, and customer-focused talk tracks
* Leverage customer language and insights to refine positioning and content
* Align campaigns with the product narrative through close collaboration with brand and content teams
* Support product rollouts with clear, impactful storytelling
* Drive measurable improvements in win rates and message adoption 
Requirements
Must-Haves:
* 5+ years in Product Marketing, Strategy Consulting, or Proposition Marketing
* Experience in B2B SaaS environments
* Proven success in developing GTM strategies, positioning, and messaging
* Fluent in Dutch
Nice-to-Haves:
Experience in similar-stage companies (scale-up environment)

Salaris

80.000 |
110.000

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