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Head of Sales Rijswijk (ZH) Bluebird

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  • Medior/Senior

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Rijswijk (ZH)
About the role Title: Location: Rijswijk Language: Dutch WFH policy: 1/2 days per week office (Wednesday) Product: Cyber Security awareness platform The only platform that is fully gamified and easy to use Size and functions of local team: total 20 people, 1 marketing, 1 sales (+ founder), 5 support, finance, 2 CSMs +...
 

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About the role
Title: Head of Sales
Location: Rijswijk
Language: Dutch
WFH policy: 1/2 days per week office (Wednesday)
Product: Cyber Security awareness platform
The only platform that is fully gamified and easy to use
Size and functions of local team: total 20 people, 1 marketing, 1 sales (+ founder), 5 support, finance, 2 CSMs + development
Role description:

Our customer is looking to transition from founder led sales to a sales team, they need an experienced SaaS sales profesionnal to make them ready for the next growing phase.
They have a huge productmarket fit (the product almost sells itself).
This is an incredible opportunity for someone without leadership experience. Yet has that talent, the drive and personlity to grow into leadership.

Firstly focus on closing new business yourself (70%), whilst building up a scalable sales machine:
* Define and implement the sales process
* Playbooks, battle cards
* Coach the junior they have + hire 2 AEs this year (around 3 extra AEs in 2026)

Shift to lead by example towards 50 / 50 by the end of 2025, closing own deals / management tasks

100% new business, existing business is managed by the CSMs
80% inbound (trial and demo requests), 20% partners.
Would like to include outbound in the future.

ICP: 500 - 2500 employees. Companies that require NIS2 law, where security awareness is mandatory. Non-profit, energy, manufacturing, education, health industries.
Regions: 80% NL, 20% globally
 
Started closing deals Oct 2024, now on 600k ARR
End of 2025: 1mio ARR
Target for end of 2026 3.5mio ARR
 
Average deal: 15k ARR
Sales cycle: 3/4 months
Buyer persona: IT manager or CISO
 
Must haves:
Successful trackrecord at SaaS start-ups, working on setting-up the sales engine
At least 3 years of experience in closing new business within the SaaS space
Autonomous, proactive, go-getter, start-up mentality, collaborator, inspirational
Nice to haves:
Worked with IT personas
Hubspot knowledge
Paddle enthusiast
Salary range: 80-100k base + 60k on target commission (+ potential stocks)
 


Salaris

€140.000 |
€160.000
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