Join an exciting project as a Marketing Business Solutions Owner on a freelance basis. You'll support the rollout of creative quality guidelines and enhance the CreativeX database. Drive innovation in marketing communications using new technologies and data insights. Collaborate with stakeholders and tech partners to identify valuable MarTech use cases. Promote digital literacy and manage vendor relationships. This role offers a chance to shape the future of marketing through cutting-edge solutions. Keep reading for more information on this exciting opportunity.

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Amsterdam | Marketing Business Solutions Owner | ZZP | Hybrid

Assignment description
Key Deliverables

Support the rollout and adoption of updated CreativeX creative quality guidelines, targeting:
- 90% creative quality score
- 90% creative quality spend rate globally
Enhance the CreativeX database by integrating additional data sources (e.g., Kantar, MMM, Brand Lift Data)
Expand analysis and define global guidelines for the adoption of brand distinctive assets
Identify opportunities to reduce non-working ATL spend through MarTech solutions
Improve brand power using insights from creative marketing technology platforms

Key ResponsibilitiesBusiness Focus

Translate business needs into scalable MarTech solutions with high adoption across global, regional, and local levels
Shape and support use cases powered by MarTech platforms
Lead solution design, deployment, and change management
Drive innovation in marketing communications through new technologies and data-driven approaches
Collaborate with the MarTech Manager to identify future-facing capabilities (e.g., AI-driven marketing, consumer analytics)

People & Partnerships

Identify and implement value-driving MarTech use cases with internal and external stakeholders
Promote a culture of digital literacy and data-driven decision-making
Manage day-to-day relationships with technology vendors and consultants
Maintain governance and collaboration with partners such as MediaTool, IAS, Google, CreativeX, TAG, and StoryTeq

Success Metrics

Business impact and value generated by MarTech solutions
Platform adoption rates
Data accuracy and integrity
Stakeholder satisfaction (NPS) and agency evaluations

Candidate Requirements
10+ years in a Product Owner or similar role, ideally across client, agency, or tech environments

Proven experience with full MarTech stack (media, creative/production, analytics)
Strong understanding of media and creative planning/execution
Agile project management experience
Track record in leading complex, cross-functional projects
Analytical mindset with a passion for creativity and innovation
Strong commercial acumen and communication skills
Leadership Competencies

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
#1049187

Salaris

Per Hour

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Product Owner Amsterdam Fulltime Amsterdam Freelance Amsterdam Amsterdam Provincie Noord-Holland Product Owner Salaris Product Owner

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