Market Intelligence & Consumer Insights Manager | ENG only | R&D - FMCG Wageningen • Adams Multilingual Recruitment

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Are you passionate about understanding consumer market trends and behavior?

We're currently working with a leading Asian food company known for its iconic FMCG food products, which have seen remarkable success in the European market. To further expand its presence, the company has launched a new European HQ in Amstelveen and a brand-new R&D center in Wageningen.

As part of the R&D center's exciting growth, we are seeking a Market Intelligence & Consumer Insights Manager to help establish a strong foundation for its European product development strategy and innovation.

This role involves gathering, analyzing, and interpreting market data to provide actionable insights that drive strategic decisions. The ideal candidate will have a strong understanding of consumer trends, competitive landscapes, and industry developments in B2C in the food sector.

• Conduct qualitative and quantitative research on market trends, consumer preferences, competitive intelligence, and industry developments
• Analyze sales data, pricing trends, and customer feedback to identify growth opportunities and potential risks
• Monitor competitors’ strategies, new product launches, pricing, and marketing efforts to provide insights for positioning and differentiation
• Identify emerging food trends, innovations, and regulatory changes to support product development and business strategies
• Create detailed reports, dashboards, and presentations to communicate insights effectively to key stakeholders
• Collaborate with cross-functional teams (marketing, sales, R&D, product development) to translate insights into actionable business strategies
• Track supply chain trends, distributor performance, and retail dynamics to enhance market penetration strategies.

• Bachelor’s or Master’s degree in Marketing, Business, Economics, Food Science, or a related field
• 4+ years of experience in market research, competitive intelligence, or data analysis within the food & beverage industry
• Strong ability to interpret data, identify patterns, and generate actionable insights.
• Proficiency in market research methodologies, tools, and competitive analysis techniques.
• Experience with data analytics tools (e.g., Excel, Power BI, Tableau) and market research platforms (e.g., Nielsen, IRI, Euromonitor, Mintel)
• Excellent written and verbal communication skills to present insights effectively
• Deep understanding of the food and beverage market, including consumer behaviors, regulatory trends, and supply chain dynamics.
• Ability to manage and synthesize large amounts of data while maintaining accuracy
• Experience working with FMCG (Fast-Moving Consumer Goods) and/or foodservice industries.

This is an on-site role where you need to be in the office at least 4days a week in the R&D center in Wageningen.

• Competitivesalary
• A dynamic scale-up environment where you can make a lot of impact through your work
• International and diverse team

Interested? Feel free to apply or contact me for more information via de button "Solliciteer nu" op deze pagina..

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Please take into consideration that we can only consider applicants who are currently living in the Netherlands and who have valid work permits in the Netherlands.

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