Head of ABX Utrecht • Bluebird

Join a rapidly growing company in marketing automation for large tech enterprises. As an ABX Strategist, you will lead pipeline creation with a focus on account-level strategy and demand generation. Collaborate closely with leadership to refine go-to-market strategies. You'll manage outreach through podcasts, events, and more. Enjoy a competitive benefits package and contribute to innovative marketing solutions. Embrace the chance to shape ABX strategies from the ground up. Read on to see how your skills fit into this role.

About the role
ABX Strategist

Location: Europe | Remote (occasional travel, ~5 days/month)
Languages: English
Industry: Marketing Automation for Channel Business
Product: Marketing automation tool for large tech companies with indirect business models

Company Profile
A rapidly growing company specializing in marketing automation solutions for large technology enterprises operating through indirect business models. With a focus on Account-Based Experience (ABX), the company generates pipeline through social selling, podcasts, and events rather than traditional advertising. Its client portfolio includes major tech players and presents a unique opportunity to build and optimize ABX strategy from the ground up.

Salary & Benefits
Salary Range: Up to €120,000 base (flexibility for strong candidates)
Additional Benefits: Competitive benefits package

Role Description
This role is responsible for driving pipeline creation, with a focus on account-level strategy, messaging, and demand generation. The strategist will manage highly targeted outreach efforts, leveraging multiple channels including podcasts, events, website, ads, and partnerships. The position involves close collaboration with VP Revenue and leadership to refine the company’s go-to-market (GTM) strategy.

Team Size & Leadership Scope
Direct Reports: 1-2 SDRs
Key Collaboration: Demand Generation (Podcast), Events, VP Revenue

Responsibilities
Own pipeline creation across ABX strategy (70% new logo, 30% upsell)
Develop and execute account-level strategy, messaging, and campaigns
Manage demand generation initiatives, including podcasts, events, website, ads, and partnerships
Drive targeted outreach across 3,000 contacts within 200 accounts
Collaborate with VP Revenue and leadership to optimize the GTM strategy
Requirements
Must-Haves:

5+ years of ABM/ABX experience in a finite market
Strong analytical mindset with a business-savvy approach
High degree of ownership, both strategic and hands-on execution skills
Ability to challenge leadership and take full accountability for pipeline outcomes
Fluent in English with excellent written and verbal communication
Nice-to-Haves:

Experience in channel marketing
Sales experience