(Freelance) Digital Marketeer Industry & Buildings Delft • Haskoning

Vacature in het kort

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Are you a data-driven digital marketer with a passion for B2B growth? We’re looking for a freelance specialist to temporarily join our Industry & Buildings Industry & Buildings Marketing & Communications Team. In this key role, you’ll support digital campaigns, automation, analytics, and content strategy while working closely with a team of 12 marketing professionals to drive visibility, engagement, and business growth across diverse international markets.

Practical details of assignment:

• Start date: 13 October 2025
• End date: 17 April 2026
• Hours: 32 – 40 hours per week
• Interview period: 20–25 August 2025
• Type: Freelance / ZZP

In this role, you’ll take the lead in managing and optimising digital marketing campaigns across various channels, including organic and paid advertising such as LinkedIn Ads, Google Ads, and programmatic advertising. You’ll work closely with internal teams to ensure these campaigns align with broader business goals, continuously refining them based on performance data.

You’ll also be responsible for executing and monitoring email marketing efforts, ranging from lead nurturing and newsletters to event promotion, while implementing marketing automation to streamline campaign management and improve efficiency. By designing and analysing A/B tests and personalisation initiatives, you’ll help enhance user experience and boost campaign effectiveness. Moreover, you will:

• Maintain and improve our online presence, ensuring content is accessible, user-friendly, and SEO-optimised.

• Build and monitor campaign performance dashboards using Power BI and native analytics platforms

• Leverage CRM and marketing data to uncover market trends and consumer insights, in collaboration with the Growth Manager.

At Haskoning, you will join an independent, employee-owned international consultancy that combines engineering, design, and consultancy services with software and technology. Our mission, "Enhancing Society Together," drives us to create a positive impact on the world. 

We offer purpose-driven and challenging work in diverse international projects, leveraging our 140+ years of expertise. With over 6,800 employees in more than 25 countries, we work together to turn challenges into opportunities and make a real impact on society. We collaborate with leading clients in markets such as infrastructure, climate resilience, renewable energy, decarbonisation of industry, and sustainable mobility. 

Within the Industry & Buildings business line, we work with 2,100 enthusiastic and energetic colleagues in a broad and challenging international market. Within this business line, there are projects in areas such as government and education, FMCG, healthcare, environment & safety, industry & energy and data centres.

As Digital Marketeer Industry & Buildings you will be part of the marketing team which consists of 12 marketing professionals and is organized into three core teams: the Growth Team, the Digital Team, and the Content Team. They develop marketing plans, content, and campaigns for the various markets within the business line, aimed at growing and retaining customers, aligned with the strategies for each market.

You have a strong foundation in digital marketing, with over five years of experience in campaign management and a proven track record in B2B marketing, ideally within a fast-paced environment. Your strategic mindset allows you to operate effectively on both tactical and operational levels, and you're comfortable working independently while driving growth through data-informed decisions.

You're skilled in analysing performance metrics and translating insights into actionable strategies. With a deep understanding of digital channels such as email, social media, and display advertising, you know how to leverage tools like Google Ads, LinkedIn Campaign Manager, and Google Analytics 4 to optimise results. Your experience with marketing automation and CRM systems, particularly Microsoft Dynamics 365, enables you to streamline workflows and enhance customer engagement. In addition, you bring:

• Strong analytical skills, including data interpretation, insight generation, and PowerBI dashboard creation.
• Excellent communication abilities, allowing you to collaborate effectively with international cross-functional teams.
• Stakeholder management experience, across teams, corporate functions, and business units.
• Proficiency in English, both written and spoken.
• A bachelor’s degree or higher in Marketing, Business, or a related field.

We would like to meet you! Click on the apply button and upload your resume and motivation letter. For more information, you can always contact Kevin Zandbergen, Recruiter Industry & Buildings, via de button "Solliciteer nu" op deze pagina..

Interviews will take place between 20 and 25 August 2025, and the assignment will run from 13 October 2025 to 17 April 2026.

At Haskoning, we are committed to fostering a diverse and inclusive workplace where everyone feels valued, respected, and empowered. Our mission of "Enhancing Society Together" drives us to create an environment that embraces each individual’s unique background, identity, and perspective. Regardless of your experience, background, age, gender, or other personal characteristics—you are welcome here. We believe that diversity makes us stronger and that an inclusive culture gives everyone the opportunity to grow and contribute. Read more about our ED&I initiatives on our dedicated webpage. 

 Acquisition by agencies is not appreciated.