Marketing Manager - Benelux Hoofddorp • BYD Europe

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The Team

At BYD Benelux, you'll find a passionate team of young and seasoned professionals, driven by innovationand a comprehensive understanding of the automotive landscape in the Netherlands, Belgium, and Luxembourg. We embrace the diverse challenges of being a new entrant brand and are committed to our long-term success by delivering top-tier BEV/PHEV products and services to our local customers.

Our forward thinking approach and unwavering dedication to collaboration with our valued partners form the foundation of our long term success. We are agile, responsive to industry trends, and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence, the BYD Benelux team is focused on creating a sustainable and customer-centric future in the automotive world.

About the Role

As the Marketing Manager of BYD & DENZA, you will be responsible to build the brand and drive sales in Local market. This position plays a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering and need strong collaboration ability. You will be a member of the Benelux market team and report directly to the Commercial Director.

Key Responsibilities

• Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.

• Brand Promotion and Awareness: Collaboratively work with the European PR and Event team, for all marketing activities execution in the region such as National Events, advertising, digital campaigns... to enhance brand awareness and influence.

• Public Relations: Maintain a good relationship with press, media, agencies, social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.

• Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.

• Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Conduct post event analysis to understand effectiveness of action and feed this information into the marketing plan process.
  Budget Management: Take responsibility of steering marketing budget, ensure the rational use of the marketing funds and optimize the ROI.

• Brand Ambassador: Be the brand Ambassador of the region within industry and key media.

• Localization and Compliance Management: Take responsibility for ensuring dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy.

• Additional Responsibilities: Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support the company’s growth objectives.

Required Skills, qualifications and experience

• Bachelor’s degree in marketing, management or equivalent.

• 6+ years' experience in marketing communication and solid experience in automotive industry (OEM).

• Customer-centric mindset connected with our mission and a more sustainable future.

• Excellent Dutch and English language skills. French will be valuable (other European languages and/or Chinese would be a plus).

• Results oriented and open mind. Ability to work in a rapidly developing, dynamic environment and partner effectively with cross-border/cultural teams.

About BYD Group

Established in November 1994, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2024, BYD Auto delivered 4.27 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.