Consumer Marketing Manager Amsterdam • Philips

Your role

• Lead the front-end innovation funnel:identify growth opportunities, scout emerging trends, and translate market, consumer, and professional insights into compelling innovation spaces.

• Generate and validate consumer insights through qualitative and quantitative research, concept testing, and co-creation with consumers and dental professionals.

• Develop strong value propositions that resonate with consumers, retailers, and dental professionals, and that differentiate Sonicare in key markets.

• Shape the long-term innovation roadmap by integrating new concepts into strategic direction for the portfolio.

• Create business cases and assess the desirability, feasibility, and viability of new ideas, ensuring alignment with Sonicare’s innovation strategy.

• Collaborate closely with R&D, design, strategy, and regional teams to turn early concepts into scalable opportunities.

• Act as a thought partner within the team, inspiring bold ideas and fostering consumer-centric innovation.

• Synthesize complex data into actionable recommendations that drive decision-making at senior leadership level.

You’re the right fit if:

• You hold a university degree or MBA in business, marketing, innovation management, or a related field.

• You bring 5+ years of relevant experience in consumer marketing, front-end innovation, or product strategy, ideally in a global FMCG or healthcare context.

• You have proven skills in insights generation, value proposition design, and roadmap development.

• You combine conceptual thinking with the ability to turn ideas into clear, pragmatic opportunities.

• You are comfortable leading projects in complex, cross-functional environments and influencing stakeholders across markets and disciplines.

• You are a structured communicator, skilled at visual storytelling and presenting recommendations with impact.

• You are entrepreneurial, self-driven, and energized by shaping the future.

• Fluent in English (written & verbal).

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.