Marketing & Sales Manager Utrecht • Bluebird

About the role Location: Utrecht, Netherlands | Hybrid (in-office on Tuesdays & Fridays) Languages: Dutch & English Industry: Employee Engagement / HR-Tech Product: Platform for improving employee happiness and engagement through data insights Company Profile A fast-growing HR-tech company on a mission to improve employee engagement and workplace happiness through actionable data insights. With...

About the role
Location: Utrecht, Netherlands | Hybrid (in-office on Tuesdays & Fridays)
Languages: Dutch & English
Industry: Employee Engagement / HR-Tech
Product: Platform for improving employee happiness and engagement through data insights

Company Profile
A fast-growing HR-tech company on a mission to improve employee engagement and workplace happiness through actionable data insights. With steady year-on-year growth, a loyal customer base, and strong momentum in the mid-market segment, the company offers a culture of autonomy, ownership, and direct impact. Employees benefit from minimal bureaucracy, a collaborative management team, and opportunities to shape the company’s growth journey—both locally and internationally.

Salary & Benefits
Salary Range: Up to €85,000 per year
Additional Benefits: Not specified

Role Description
This role combines strategic ownership and hands-on execution of marketing initiatives, with a focus on demand generation and international expansion. As part of the Management Team, you will define and execute the marketing vision while aligning closely with sales to drive pipeline growth and brand positioning.

Team Size & Leadership Scope
Direct Reports: 2 (1 Sales Representative, 1 Marketeer; growth planned)
Team Size: 30 FTE (cross-functional)
Key Collaboration: Sales, Design, External Agencies, and Management Team

Responsibilities

Develop and execute the marketing strategy with a focus on lead generation, ABM, and international growth.

Oversee communications, campaigns, content creation (with external writers), and marketing tooling.

Manage and optimize paid and organic lead generation channels (~€2K monthly paid budget).

Drive alignment with sales on lead quality, messaging, and pricing.

Define the growth vision including international expansion, product-led growth elements, and self-service motion.

Represent marketing in the Management Team, contributing to company-wide strategy.

Requirements

Must-Haves:

5+ years of experience in B2B marketing or commercial leadership.

Proven expertise in lead generation, ABM, and campaign execution (strategic and hands-on).

Experience managing external vendors and internal teams.

Strong self-starter mindset, with ownership of both vision and execution.

Excellent communication skills, confident in Management Team-level decision-making.

Nice-to-Haves:

Background in HR-tech.

Experience contributing to diverse team dynamics.