Campaign Marketer (B2B Demand Generation)

Description

• Own and manage end-to-end B2B marketing campaigns.
• Develop and execute multi-channel campaigns across email, LinkedIn, paid social and landing pages.
• Build and optimize automated customer journeys and lead nurturing programs.
• Manage audience segmentation, targeting and lead scoring initiatives.
• Analyze campaign performance and optimize based on funnel metrics and KPIs.
• Conduct A/B testing and implement data-driven improvements.
• Monitor MQL-to-SQL conversion, engagement rates, cost per lead and pipeline contribution.
• Collaborate closely with Sales, Digital Marketing and Marketing Operations teams.
• Contribute to the continuous improvement of marketing automation and campaign processes.

Profile

• Minimum 4 years of experience in B2B Marketing, Demand Generation, Campaign Marketing or Performance Marketing.
• Proven experience building and managing multi-channel campaigns across email, LinkedIn and paid social.
• Hands-on experience with Marketing Automation platforms such as Salesforce Marketing Cloud, HubSpot or similar.
• Strong Salesforce experience is highly preferred.
• Strong understanding of B2B funnels, lead nurturing, lead scoring and CRM integrations.
• Analytical mindset with experience using campaign and funnel data to drive results.
• Experience with A/B testing and performance optimization.
• Excellent stakeholder management and communication skills.
• Fluent English communication skills are mandatory.
• Dutch language skills are a strong preference and considered a major plus.
• Proactive, organized and capable of managing multiple campaigns simultaneously.

Job Offer

• High-impact role with direct influence on marketing performance and revenue growth.
• Significant ownership and autonomy over demand generation initiatives.
• Opportunity to help shape and optimize marketing automation and campaign frameworks.
• Flexible and hybrid working environment.
• Access to training, development programs and career growth opportunities.
• Collaborative environment with experienced sales and marketing professionals.
• Competitive salary and attractive benefits package.
• Opportunity to join a growing international organization where innovation and continuous improvement are highly valued.

Waar je gaat werken