Head of eTrucks Sales Europe & UK

Territory: Continental Europe and the United Kingdom

About the Role:

The Head of eTrucks sales Europe & UK is responsible for leading BYD's commercial electric truck business across Continental Europe and the United Kingdom. The role is accountable for sales developing market-specific commercial strategies, accelerating business growth, strengthening customer relationships, and ensuring sustainable business expansion across both EU and UK markets.

The position serves as the primary commercial leader for the European and UK eTruck business and works closely with global and regional stakeholders to align commercial strategy, product roadmap, regulatory requirements, and operational execution across diverse markets.

Reports to: Head of Commercial Vehicles European

Authority:

· Overall leadership of e-Truck commercial operations across Continental Europe and the UK.

· Sales commercial decision-making within delegated authority limits

· Participation in strategic planning, pricing, customer engagement, and business development initiatives

· Resource planning and organizational recommendations for the European eTruck business

· Ensure alignment between UK commercial operations and broader European business objectives while addressing market-specific requirements

· Establishment of TCO tracking and pricing strategies in coordination with Product Marketing

Key Responsibilities

· Provide strategic leadership for the European & UK eTruck business.

· Develop, communicate, and support the execution of business plans and commercial strategies.

· Lead and develop commercial teams to support organizational objectives and customer success.

· Build and maintain strategic relationships with key customers in continental EU & United Kingdom, partners, fleet operators, leasing companies, dealers, and industry stakeholders.

· Support the identification and development of new business opportunities, partnerships, market segments, and product road map

· Facilitate alignment between market requirements and internal business functions, including product, engineering, operations, finance, marketing, and aftersales.

· Contribute to major commercial negotiations, framework agreements, and strategic projects.

· Monitor market developments, competitive activities, customer needs, and regulatory changes to support informed business decisions.

· Represent the company in customer engagements, industry events, conferences, exhibitions, and professional organizations.

· Promote a customer-focused and results-oriented culture throughout the organization.

· Lead the development and management of UK sales channels, dealer networks, leasing partners, and strategic fleet customers.

Main Duties

· Lead the preparation and review of annual business plans, forecasts, and strategic initiatives, and support for 2 continental EU & United Kingdom

· Oversee commercial activities across responsibility markets and support regional teams in achieving business objectives.

· Guide customer engagement activities and support the development of long-term customer relationships.

· Review business performance indicators and provide recommendations for continuous improvement.

· Support market-entry strategies, product launch activities, and expansion initiatives.

· Facilitate cross-functional cooperation to support customer requirements and project execution.

· Promote best practices in commercial operations, customer relationship management, and business development.

· Ensure adherence to applicable corporate policies, governance requirements, and compliance standards.

· Foster a culture of safety, sustainability, integrity, and continuous improvement.

· Coach, mentor, and develop team members to strengthen organizational capability and succession planning and build up a new UK market.

· Drive corresponding market entry, expansion, and profitability of the UK business in alignment with the overall European commercial strategy.

· Coordinate cross-functional collaboration to ensure successful product launches and customer support across both Continental Europe and the UK.

Requirements & Competencies

Education

· Bachelor's Degree in Business Administration, Engineering, Economics, Marketing, or a related discipline.

· MBA or equivalent postgraduate qualification is considered an advantage.

Experience

· Significant leadership experience within the commercial vehicle, automotive, transportation, industrial equipment, or related sectors.

· Proven experience in business development, sales leadership, strategic account management, or commercial operations.

· Experience managing multicultural and geographically dispersed teams.

· Experience working with large fleet customers, public and private sector organizations, and strategic partners is advantageous.

· Experience within electric mobility, sustainable transportation, or emerging technologies is preferred.

· Comprehensive knowledge of complete truck products and the associated product portfolio

Requirements & competencies:

· Strategic thinking and business planning capability for corresponding market.

· Strong leadership and stakeholder management skills.

· Excellent communication and negotiation abilities.

· Strong commercial awareness and business acumen.

· Ability to influence and collaborate across functions and organizational levels.

· Analytical and problem-solving skills.

· Ability to operate effectively in a dynamic international environment.

· Languages

· Excellent English communication skills

· Additional European languages are advantageous.

· Travel Requirements

· International travel as required to support business activities, customer engagement, and organizational objectives.