Head of Digital Content, SEO and CRO Rotterdam • MediaMarkt

Lead the charge in digital content, SEO strategy and CRO, driving organic growth, team excellence, and performance optimization for a seamless omnichannel experience.

As the  Head of Digital Content, SEO and CRO, you will lead the strategic direction and operational execution of MediaMarkt Benelux’s digital content, SEO initiatives and drive conversion rate optimization (CRO) for MediaMarkt Benelux. You will play a pivotal role in enhancing our online presence, driving organic traffic, and ensuring exceptional user experiences across all digital touchpoints. Collaborating closely with cross-functional teams, you will position MediaMarkt Benelux as the go-to destination for consumer electronics in the region. It's you responsibility to oversee the creation, optimization, and distribution of high-quality, engaging content across all digital platforms (website, App, blog, social media, etc.) and to ensure content aligns with brand guidelines, SEO objectives, and customer needs. Furthermore you ensure proper integration of digital content in the customer’s omnichannel journey and drive localization efforts for the Benelux market, ensuring relevance in Dutch, Belgian, and Luxembourgish markets. You will lead and inspire a team of CRO  specialists to deliver a seamless online shopping experience, ensuring it meets current and future business needs. Next to that you will be driving the integration of new technologies, tools, and features to enhance the shopping experience. This challenging new position will ask a lot of you and our environment is high paced and complex. If this sounds appealing to you, please read below what we also expect from you in this job:

• Define and implement a comprehensive digital content and SEO strategy aligned with business objectives.
• Drive organic growth through innovative content marketing initiatives and best-in-class SEO practices.
• Analyze market trends, customer behavior, and competitor strategies to identify opportunities for differentiation.
• Build, mentor, and lead a high-performing team of digital content creators, SEO specialists, and external agency partners.
• Foster a culture of collaboration, creativity, and data-driven decision-making.
• Own technical and on-page SEO strategies, ensuring the website architecture supports organic search performance.
• Implement and monitor SEO performance metrics, using insights to optimize content and campaigns.
• Collaborate with central SEO and web development teams to ensure SEO best practices are embedded in website updates and redesigns.
• Continuously improve user journeys, conversion rates, and engagement through A/B testing and UX enhancements.
• Work closely with e-commerce, CRM and paid media teams to create an integrated digital marketing approach.
• Partner with category managers to highlight key offerings through content and SEO strategies.

To be successful in this position, we believe you need the following qualifications and skills:

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
• Strong leadership and team management skills with experience in managing multi-disciplinary teams.  Ability to manage a team of 20 and external agencies.
• Extensive experience in digital content management and improving SEO performance, preferably in retail or e-commerce.
• Extensive experience in e-commerce management, with a strong focus on customer journey improvement. 
• Proven track record of driving conversion rate optimization (CRO) and increasing online sales. 
• Expertise in e-commerce tools, and analytics software (e.g., ContentSquare, Google Analytics). 
• Expertise in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and web analytics platforms (Google Analytics).
• Excellent written and verbal communication skills in Dutch and English.

For us, a plus will be:

• Ability to communicate in French.
• Experience in the consumer electronics industry or a similar fast-paced retail environment.
• Knowledge of UX principles and A/B testing methodologies.

We are number one in Benelux and Europe. We influence how people experience and use technology. We make the difference. We are there for our customers, through all channels. We explain, inspire and enthuse. We are always on the move. Together with our great employees, we create the shopping experience of the future.

"Our best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision of becoming the Experience Champion in Consumer Electronics. We value diversity, promote equal opportunities, and foster inclusion—join our team!”

​Location: Rotterdam

Media Markt Hoofdkantoor

Department: HQ - Sales

Entrylevel: Management Level

Type of Employement: Full Time

Working Hours: 40

Persona: Job Requisition HQ Manager

Recruiter: Micha Lekawael 

Recruiter: Micha Lekawael