IAM Regional Marketing Manager - EMEA Amersfoort • Thales

About Thales

The people we all rely on to make the world go round – they rely on Thales. In a world that is increasingly fast-moving, unpredictable and full of opportunities, they come to us with big ambitions: to make life better and to keep you safer. Combining a unique diversity of expertise, talents and cultures, our employees  design and deliver extraordinary high-tech solutions. With 80.000 talents working in 54 countries, 2500 employees are based in the Netherlands. We are one of the biggest high-tech employers in the field of safety and security.

In the Netherlands, we are located in seven cities: Huizen, Delft, Eindhoven, Breda, Rotterdam, Amersfoort and Hengelo (HQ). Together with an extensive ecosystem of knowledge partners, customers and suppliers, we work on radars for naval vessels, cyber security solutions, transportation systems, communication equipment for land forces, cryogenic cooling solutions, research & development for serious gaming (in collaboration with the University of Twente) and banking and payment solutions.

Thales Digital Identification Systems (DIS) is one of the Global Business Units located in the Netherlands where people daily contribute to improving Digital Identification products such as banking card, Identity Cards and  Digital Access (IAM).

About the Team

Global IAM Field Marketing is seeking an experienced customer and partner marketer to join the team, covering EMEA South.

The Field Customer & Partner Marketing Manager, EMEA is a highly creative marketer who will increase customer & partner satisfaction and enable business growth through engaging field marketing strategies and tactics (i.e. events, trainings, content, strategic comms, etc). 

About your future job

There’s a never a dull moment in a life of the EMEA Customer & Partner Field Marketer! 

You’ll be working directly with sales, partner and customer success teams contributing to business growth by running successful in person and virtual events in EMEA, increasing customer advocacy (including referrals, written and video testimonials, references), identifying cross-sell and up-sell opportunities, and increasing loyalty and retention, while enabling and engaging the existing partner ecosystem to create and land up & cross sell & footprint growth.

You are a relationship builder and creative marketer who can work independently, but also know the importance of collaborating with your marketing team and other departments (procurement, creative services external vendors, etc) to create an incredible customer and partner experience and reach business goals.

The main tasks are: 

• Design and execute marketing strategies (in person and virtual events, campaigns, content) for customers and partners to increase renewals, referrals, CIAM up-sell and cross-sell opportunities.
• Production of on-brand and on-message marketing materials which enable the Client Success team/Partner team to effectively communicate with customers/partners ensuring continued education and success throughout the relationship lifecycle.
• Identifying key customers/super promoters that can act as a marketing channel through case studies, speaking opportunities, Gartner Peer reviews, etc.
• Organise and execute partner training events, webinars, and maintain a clear and effective communication with all our IAM/CIAM partners. 
• Organise and execute EMEA customer events (e.g. roundtables, customer days, etc), as well as all IAM EMEA external events to land and expand IAM footprint in EMEA.

Why you'd be a good match

• Bachelor’s degree with minimum 3-5 years of marketing experience. CMP or CIMM is a plus.
• Experience partnering with Sales/Client Success/Account Management/Partner Management to coordinate, communicate, and deliver events, content, campaigns that resonate with customers and partners along their lifecycle/journey. 
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment.
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines.
• Experience with marketing automation systems, CRM, CMS (preferably Salesforce, Drupal).
• Knowledge of two European languages is preferred.

What's in it for you 

A generous salary and ditto retirement benefits 
 A crucial role in our organization, where your success is an essential factor in our success as a company 
 A key position at one of the visionary vendors in the field of IAM
 Working with highly skilled professionals as motivated and driven as you are 
 A flat organization where politics are at a minimum 
 A fantastic work hard/play hard scale-up environment 
 Yearly company trips 
 Celebrating successes
 Free lunch, snacks and drinks

​
Interested? 
Apply now! Click on the button below to upload your profile and show your interest. 

To ensure that we are a good match, we can ask you to participate in an assessment. 

Diversity Statement
We actively support a working pattern that suits your lifestyle and helps you reach your ambitions. That means that equal opportunities, inclusion and an informal culture are integral to our success. It also means that your well-being and happiness matter to us! That’s why we offer you the flexibility to do what’s important to you; whether that’s part time hours, job sharing, remote working, or the ability to flex your start and finish times. 

Security Requirements
In line with Thales' Baseline Security requirements, candidates will be asked to provide evidence of identity, eligibility to work in The Netherlands and employment and/or education history. Some vacancies may require a security clearance which can require further evidence to be provided. For further details of the evidence required to apply for security clearance please refer to the General Intelligence and Security Service.

#LI-NB1; #LI-HYB