Senior Product Specialist (passenger cars) BeNelux Denza & BYD Hoofddorp • BYD Europe

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The Team

At BYD Benelux, you'll find a passionate team of young and seasoned professionals, driven by innovation and a comprehensive understanding of the automotive landscape in the Netherlands, Belgium, and Luxembourg. We embrace the diverse challenges of being a new entrant brand and are committed to our long-term success by delivering top-tier BEV/PHEV products and services to our local customers.

We are agile, responsive to industry trends, and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence, the BYD Benelux team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

Your Role & Key Objectives

As Product Specialist (Passenger Cars) Benelux, you will support product sales performance, product launches, and localization activities for our passenger car portfolio in the Benelux region.

You will work closely with and report to the Commercial Director Benelux, analyzing market trends, competitor activities, customer needs, and regulatory developments. You will be collaborating with cross-functional teams in Europe and China (such as product, sales, marketing and R&D).

Your Tasks

Product Sales Performance

• Conduct in-depth market research to understand the competitive landscape, pricing dynamics, incentive policies, and consumer behavior within the Benelux passenger car market.
• Provide actionable local market and competitor analysis, including pricing reports and benchmarking, to support effective pricing strategies.
• Prepare segment and product analyses for Denza & BYD models to identify trends and opportunities for enhanced market positioning.
• Interpret data and translate insights into actionable recommendations.

Product Launch

• Coordinate pre-launch activities by aligning internal teams (product, marketing, PR, sales, network development) and external stakeholders to ensure timely delivery of all required assets and approvals.
• Leverage Gantt charts to plan and track launch milestones, manage dependencies, monitor progress, and proactively address risks or delays.
• Facilitate cross-functional communication to maintain transparency and ensure a smooth, on-schedule product introduction.

Product Localization

• Monitor market dynamics, policy developments, and industry trends in real time to identify risks and opportunities for localized product positioning.
• Coordinate with cross-functional teams (R&D, sales, supply, compliance) to convert input from users, dealers, and authorities into regionalized product adaptations.

You have

• Bachelor's degree in Sustainable Transition, Automotive Engineering, Marketing, Business Administration, or a related field.

• At least 5 years of professional experience, including a minimum of 3 years in product management, engineering, or marketing within the automotive or mobility industry.

• Oral / written fluency in English, French and Dutch.

• Strong data collection and analytical skills, with the ability to extract and present critical insights.

• Knowledge of the Benelux automotive market and regulatory landscape.

• Excellent communication and presentation skills with an analytical mindset.
• Ability to collaborate effectively in a multi-national, cross-functional environment.
• Able to prioritize and work proactively with efficient time management skills.

• Results-oriented, with a hands-on approach and strong motivation to meet deadlines and deliver outcomes.

• Valid driving license B or equivalent driving license for passenger cars

We offer:

• Performance and experience-based competitive remuneration
• An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
• A unique opportunity to launch a new brand, Denza.
• A dynamic work environment with young, enthusiastic colleagues.

About BYD Group

Established in November 1994, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2024, BYD Auto delivered 4.27 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.