Head of Fleet (Denza) & BYD Benelux Hoofddorp • BYD Europe

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The Team

At BYD Benelux, you'll find a passionate team of young and seasoned professionals, driven by innovation and a comprehensive understanding of the automotive landscape in the Netherlands, Belgium, and Luxembourg. We embrace the diverse challenges of being a new entrant brand and are committed to our long-term success by delivering top-tier BEV/PHEV products and services to our local customers.

We are agile, responsive to industry trends, and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence, the BYD Benelux team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

Your Role

As the Head of Fleet Benelux

You will play a critical role to strengthen our collaboration with the dealer network, the local fleet team, national and international customers within the region with the goal of increasing opportunities for BYD & Denza and maximizing sales in the fleet channel.

In this context, you will develop and execute a business market development plan in consultation with the local fleet teams that aligns with BYD's ambitions. This includes establishing budgets, initiating sales promotion activities, manage international agreements, and initiating progress meetings with customers.

You will also play a crucial role in further developing our collaboration with the White Label partner in the BeNeLux. This involves setting up campaigns, determining budgets, monitoring residual value development, and conducting analyses.

You will be expected to permanently monitor (changes in) market conditions and act accordingly to our internal management, based on analysis and improvement plans.

In addition to the above, you will also work closely with the Sales, Marketing and product managers . You will be a member of the Benelux market team and report directly to the Commercial Director.

Your Tasks

• Maintains, supports, and strengthens the relationship with the local fleet teams, corporate customers and lease companies.

• Maintains and further develops the relationship with the White Label partner and other lease companies.

• Proactively identifies and responds to opportunities in the fleet market.

• Implement international agreements and proactively follows up on actions.

• Creates quotation proposals, calculates margins, and applies for budget.

• Develops sales activities and incentives.

• Keeps related administration up-to-date, including contracts and communication with the dealer network.

• Conducts a monthly benchmark analysis based on the key elements.

• Carry out annual, quarterly, and monthly activation and launching plans developed with the

Marketing, sales activation and sales managers team.

Key Objectives

• Increase order intake in various fleet channels.
• Create strong visibility with corporate customers and leasing companies.
• Enhance efficiency between the local fleet teams and the BeNeLux market team.
• Create strong residual value through a consistent approach.
• Create clear reports and ensure proper safeguarding of commercial agreements.

You have

Education:

• A relevant education at Higher Vocational (Bachelor) level, such as commercial/business economics

Additional Required Education:

• VNA Leasing or one solid knowledge of leasing

Experience:

• Minimum 4 years experience and proven results in a commercial role in the automotive sector preferably at a leasing company or OEM.

Skills:

• Knowledge and experience with MS Office
• Good negotiation technique in automotive
• Good insight in figures and works in an organized way with a clear plan. Can prioritize well
• English: professional, spoken and written
• Able to work independently

About BYD Group

Established in November 1994, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2024, BYD Auto delivered 4.27 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.