Senior PR Specialist (Chinese Speaking) Hoofddorp • BYD Europe

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About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Department: Marketing Department

Location: Europe

About the role:

As a Senior PR Specialist, you will be responsible for developing and executing integrated PR strategies, serving as the primary liaison between European branches and headquarters. Through strategic communications, you will enhance brand influence and drive sales growth while coordinating cross-departmental resources.

Responsibility:

• Develop and execute integrated PR strategies to strengthen brand positioning in Europe and align with global objectives.

• Act as primary contact between Europe branches and HQ, ensuring smooth communication and resource coordination.

• Manage government relations and public affairs, leveraging established media and government contacts to support business objectives.

• Manage crisis communications and develop rapid response protocols for potential issues.

• Maintain good cooperative relationships with press, media, digital influencers, etc.

• Organize and oversee media test drives and PR events, collaborating with dealers and internal teams.

• Take on additional tasks and responsibilities as assigned by the senior management to support the company’s growth objectives.

• Requirements:
• University Degree in Public Relations, Corporate Communication, Marketing, or commercial disciplines.
• 5+ years of PR experience in automotive industries (OEM or agency background preferred).
• Proven track record in media relations, government affairs and crisis management.
• Fluent in written and spoken English and Chinese is mandatory.
• Excellent communications and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills. Resilient and open minded.
• Strong ability to work under pressure.