Program Manager Utrecht • Bluebird

About the role Head of Marketing Location: Utrecht, Netherlands | Hybrid (2–3 days per week in-office) Languages: Dutch (Native), English (Fluent) Industry: B2B SaaS (Real Estate Tech) Product: All-in-one, hyper-automated property management platform covering financial, technical, and commercial operations Company Profile A well-funded, PE-backed SaaS company in the real estate technology sector. The business...

About the role
Head of Marketing
Location: Utrecht, Netherlands | Hybrid (2–3 days per week in-office)
Languages: Dutch (Native), English (Fluent)
Industry: B2B SaaS (Real Estate Tech)
Product: All-in-one, hyper-automated property management platform covering financial, technical, and commercial operations

Company Profile
A well-funded, PE-backed SaaS company in the real estate technology sector. The business supports over 350 clients and is actively expanding into Belgium and Germany. It is characterized by a high-ownership culture, strong momentum in marketing and sales, and a commitment to scaling operations significantly in the next few years. The company operates in a traditionally underserved and complex vertical, offering substantial whitespace for innovation.

Salary & Benefits
Salary Range: €100,000 – €150,000 per year

Role Description
This role is central to scaling the business by 4–5x over the next 3–4 years. As Head of Marketing, you will lead and expand all marketing pillars while working cross-functionally to align pipeline goals with product and sales strategies.

Team Size & Leadership Scope
Direct Reports: 1 (with a plan to grow the team to 3–4 FTEs within 12 months)
Key Collaboration: Sales, Product

Responsibilities

Build and execute a scalable marketing strategy to support rapid revenue growth

Lead all core marketing functions: demand generation, product marketing, brand, and marketing operations

Grow the marketing team and establish efficient team processes

Align closely with sales and product teams to ensure consistent messaging and goal setting

Own and optimize reporting across marketing channels (CAC, LTV, sourced pipeline, etc.)

Requirements

Must-Haves:

5+ years of experience in B2B SaaS marketing

Proven expertise in strategy, product marketing, and brand building

Demonstrated leadership and team scaling experience

Strong project and stakeholder management capabilities

Established network of freelancers and agency partners

Creative and strategic mindset

Nice-to-Haves:

Experience scaling a SaaS business 3–5x

Experience in international expansion or marketing localization

HubSpot CRM experience

Fluency in a third language (e.g. French or German)