CRO Specialist Maassluis • Lely

We are looking for a CRO Specialist who looks beyond just experiments and tests. This person understands how to optimally use a website as a whole to convince and convert visitors. He/she combines knowledge of UX, storytelling, and content structure with an analytical mindset and experience in lead generation within a B2B environment.

The ideal candidate is able to translate insights from data (e.g. GA4, heatmaps, A/B testing) into improvements in the customer journey and works closely with content, marketing, and development. Knowledge of SEO and CMS is a strong plus, so that improvements can also be implemented in practice.

Responsibilities

• Analyze user behavior and website performance (e.g. via GA4, Hotjar/Clarity, dashboards).
• Develop and execute a conversion optimization strategy focused on lead generation.
• Set up, execute, and evaluate A/B and multivariate tests.
• Advise on the optimal structure of pages (layout, copy, CTAs, storytelling).
• Ensure consistent translation of the customer journey in collaboration with content & marketing.
• Translate insights into concrete improvements to the website and landing pages.
• Monitor results and report to marketing and management.
• Identify opportunities related to SEO and contribute ideas for implementation.

• At least 7 years of relevant experience in CRO, digital marketing, or web optimization.
• Proven experience with A/B testing and tools (e.g. Google Optimize, VWO, Optimizely, Adobe).
• Strong analytical skills; experience with GA4 and tag management.
• Understanding of UX principles, persuasive design, and customer journey mapping.
• Experience with SEO and CMS (preferred).
• Strong communication skills; able to present results and recommendations convincingly.
• Proactive, results-driven, and capable of independently leading projects.
• Affinity with B2B and lead generation is a strong plus.

• Working in an international environment at one of the most innovative organizations in the Netherlands; 
• Working at the modern Lely Campus in Maassluis; 
• Excellent working conditions, including 27 vacation days & 13 scheduled days off; 
• A salary scale ranging from 3950 to 5000 euros gross per month based on knowledge and experience, with an additional 8% holiday allowance. 
• An open working environment including flexible working hours and opportunities to work from home (minimum three days in the office and maximum two days at home) 
• Freedom in organizing your own work; 
• Good environment for personal development & growth; 
• Our Lely Academy with a range of different training courses; 
• #FitatLely program with our own Lely Gym where you can exercise for free, (online) sports lessons, masterclasses about working from home and other activities in the field of Body, Mind or Food. 

Recruitment & selection agency, consultancy, and/or staffing agency? We appreciate the interest, but we directly source all our candidates. We understand that as intermediaries, you may wish to present candidates for our exciting positions and contribute to our ambitions. However, this is not the approach we have established for our recruitment. This means that all unsolicited profiles offered for Lely vacancies will be treated as direct applications. 

A sustainable, profitable, and enjoyable future for dairy farmers by combining robotics, engineering, and farming expertise. That's what we believe in.

It all began 75 years ago with a dream of two brothers in Maassluis. Since then, we have been an innovative leader in automated systems for dairy farmers worldwide. With 2,500 specialized professionals, we constantly strive towards new agricultural revolutions. We operate not only from our Campus in Maassluis (the building with the highest sustainability performance in the Netherlands) but also from other international locations. Together, our aim is to make dairy farming interesting for the next generation.