Senior Analyst – Digital Marketing Analytics Amsterdam • Philips

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In this role, you will own digital marketing analytics across paid, owned, and earned channels for the Healthcare business. Acting as the go-to expert for performance insights across digital touchpoints — from media to onsite behavior — you will help marketing teams understand how digital drives awareness, engagement, and lead creation.
This role bridges performance measurement and tactical action in digital, complementing channel-wide and funnel analytics by going deep into the “what’s happening in digital” layer.

Your role:

Digital Channel Analytics Ownership

• Lead analysis across paid media (search, display, social), SEO, email, and website behavior.

• Manage and enhance GA4 and Eloqua performance dashboards to reflect accurate engagement and conversion trends.

• Provide guidance on tagging, UTM conventions, and digital data integrity.

Campaign & Content Insights

• Evaluate digital campaign effectiveness by channel, creative, audience, and timing.

• Work with content and SEO teams to identify opportunities to improve visibility, engagement, and conversion rates.

Media Agency & Platform Partnership

• Collaborate with media agencies and internal stakeholders to monitor spend, reach, and engagement.

• Drive continuous improvement through insights on targeting, bidding strategies, and content alignment.

Digital Journey Optimization

• Partner with marketing operations and UX teams to understand digital drop-off points and friction in the path to conversion.

• Conduct exploratory analysis to identify high-performing audiences and content formats.

Enablement & Best Practices

• Act as digital data SME for the broader analytics team and marketers.

• Contribute to experimentation design, tagging requirements, and KPI setting for digital campaigns.

You're the right fit if:

• 5+ years in digital marketing analytics in a B2B or healthcare setting.

• Deep hands-on experience with tools like Google Analytics 4, Eloqua, SEMrush, and media platforms (Google Ads, LinkedIn, etc.).

• Strong understanding of digital channel KPIs (CTR, CPL, bounce rate, time on site, etc.) and user journey metrics.

• Proficiency in dashboarding tools (e.g., Tableau, Power BI), Excel, and basic SQL.

• Experience working with media agencies or managing digital campaign analytics directly.

• Detail-oriented, autonomous, and able to translate technical data into meaningful business insight.

• Excellent communication skills and a collaborative, team-oriented mindset

• Self-propellant and able to work independently in a dynamic team environment.

• Fluency in English.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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