Paid Media Acquisition Manager (Telco & B2C Services)
International People Solutions
Paid Media Acquisition Manager (Telco & B2C Services)
Samenvatting
Wat krijg je?
Wat ga je doen?
- Defining en uitvoeren van de paid acquisitiestrategie
- Leiden, coachen en ontwikkelen van een team media buyers
- Beheren van mediabudgetten en winstgevendheidsdoelstellingen bewaken
- Optimaliseren van full-funnel campagnes en bijbehorende assets
- Identificeren en testen van nieuwe performancekanalen
Wat verwachten wij?
- Minimaal 4 jaar ervaring in paid media
- Ervaring in telco of vergelijkbare B2C sectoren
- Aantoonbare leidinggevende ervaring met media buyers
- Expertise in één kanaal zoals Social of Native
Volledige vacaturetekst
We are seeking a Paid Media Acquisition Manager die de paid acquisitiestrategie voor Telco en vergelijkbare B2C-diensten naar een hoger niveau tilt. Je stuurt een team van media buyers aan, optimaliseert Social, Native en CRM/PRM-campagnes en werkt nauw samen met creatieve en data-teams. Een rol met directe impact, volop ruimte om te bouwen en te verbeteren. Lees snel verder.
We are seeking a Paid Media Acquisition Manager to lead the paid acquisition strategy for Telco and related high-intent B2C services. You will manage a team of multi-channel media buyers, driving performance across Social, Native, and CRM/PRM channels. This role combines strategy, team leadership, and hands-on campaign optimisation with measurable impact on business outcomes.
Key Responsibilities:
Define and execute the paid acquisition strategy for Telco or similar B2C verticals (Energy, Utilities, or other constrained-spend services).
Lead, coach, and develop a team of media buyers to enhance skills and performance.
Oversee media budgets, ensuring campaigns meet profitability targets (ROAS, CPA, CPL).
Optimise full-funnel campaigns including landing pages, creatives, targeting, and audience segmentation.
Identify and test new performance channels.
Collaborate with creative, data, and technical teams.
Deliver regular and accurate performance reporting.
Gevraagd
4+ years in Paid Media / Acquisition Marketing.
Experience in Telco or similar B2C sectors (Energy, Utilities, etc.).
Proven managerial experience leading a team of media buyers or consultants.
Expertise in at least one channel (Social, Native, CRM/PRM).
Strong analytical and performance-driven mindset, with focus on profitability.
Comfortable with tracking, analytics, and reporting tools.
Natural leadership, structured approach, and team development skills.
Over de werkgever
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- Solliciteer in 1 minuut
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