Role profile - UI/UX Designer CONVERSATION DESIGNER & CONTENT SPECIALIST Utrecht • Adept view

Vacature in het kort

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• Designing conversation flows that handle both happy paths and edge cases in collaboration with your peers and stakeholders.

• Writing clear, empathetic, and on-brand microcopy for each turn in the conversation.

• Managing and structuring chatbot content in a way that is searchable, reusable, and adaptable across Dutch, French, and English.

• Ensuring tone, voice, accessibility, and inclusivity across all chatbot replies.

• Collaborating with cross-functional teams, including legal, customer service, and business experts, to align conversation design and language with policies and user needs.

• Conducting usability testing and analyzing chatbot analytics to continuously improve flows and copy.

• Iterating based on user insights, success rates, and conversation breakdowns.

• Maintaining and expanding a content library and style guide that ensures consistency across chatbot conversations.

• Coordinating with localization and translation partners to ensure high-quality multilingual delivery.

• You have proven experience in conversation design, UX writing, or chatbot content design, with a strong portfolio of conversational work.

• You understand conversation flow design, NLU basics (intents/entities), and the principles of human–AI interaction.

• You are skilled in multilingual writing and content adaptation, with excellent French and strong Dutch (B2/C1 or above) and English (B1/B2 or above).

• You can structure and manage content for scalability and reusability.

• You are experienced in testing and optimizing chatbot conversations based on analytics and user feedback.

• You are comfortable working with design and prototyping tools (e.g. Figma, Rasa Studio, Voiceflow, …) and content management platforms.

• You see the bigger picture and make design decisions that balance user needs, brand identity, and business goals.

• You are a collaborative team player, eager to co-create with your peers and stakeholders.

• You are persuasive yet open-minded: you can explain and defend design choices, while integrating feedback from users and colleagues.

• You are creative, proactive, and solution-oriented, seeing constraints as opportunities for innovation.

• You propose multiple solutions when needed, enabling constructive discussions and decision-making.

• You work independently, with high attention to detail, ensuring quality and accuracy under tight deadlines.

• You have a growth mindset, both when it comes to your own evolution as in supporting more junior profiles moving forward.

• You have experience with managing change in large organizations. You can deal in a pragmatic way with the constraints that you face and are a change advocate at all times.