Marketing Director Groenlo • Nedap

• Strategic leadership: Define and drive Nedap Security’s global marketing strategy, aligning brand, product, and go-to-market efforts to accelerate the transition toward a SaaS-driven business model;
• Brand repositioning: Reposition Nedap Security from a product-centric company to a value-based, solution-oriented provider by translating strategic ambitions into clear, differentiating narratives for customers and partners;
• Demand generation: Drive global demand generation through multi-channel strategies, including content, events, partnerships and digital campaigns, by setting direction and creative framework;
• Product marketing alignment: Collaborate with Product Management and Sales to shape product marketing, ensuring coherent messaging, pricing, and packaging across all offerings;
• Team leadership: Build, lead, and develop a high-performing marketing organization, fostering a culture of curiosity, creativity, and data-driven decision-making;
• Thought leadership: Elevate Nedap’s thought leadership in enterprise access control and physical security through compelling storytelling, industry engagement and consistent brand presence;
• Performance optimization: Measure and optimize marketing impact using tools such as HubSpot or similar, focusing on pipeline contribution and key growth metrics;
• Market insight: Stay ahead of market shifts by continuously monitoring industry trends, competitor activity, and emerging SaaS and identity management developments, translating insights into actionable marketing strategies.

• Proven experience: 8+ years in B2B marketing, with at least 5 years in SaaS or subscription-based business models and 3+ years leading high-performing teams;
• Strategic and commercial acumen: Demonstrated success in developing and executing go-to-market strategies for SaaS offerings, ideally across international markets and through multi-channel ecosystems;
• Analytical and data-driven mindset: Skilled in leveraging data, insights and marketing technology to guide decisions, measure impact and identify new growth opportunities;
• Affinity with technology and security: Strong understanding of enterprise technology; experience or interest in physical security, identity or access control markets is a plus;
• Global perspective: Comfortable operating in international, cross-cultural environments, with the ability to tailor messaging and strategy across regions;
• Leadership and collaboration: Proven ability to build, lead and inspire marketing teams, fostering creativity, accountability, and alignment with commercial and product goals;
• Communication excellence: Fluent in English, both written and verbal; additional languages are an advantage.

Are you ready to take Nedap Security’s marketing to the next level and lead its transition into the SaaS era? We’d love to hear from you!
Apply now with your CV and a short motivation via our website or reach out to our Recruitment Business Partner: Paulette Kamperman, directly.
If you have any questions, please do not hesitate and contact me at via de button "Solliciteer nu" op deze pagina..

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