Partner Sales Executive Utrecht • Bluebird

Join an exciting role as a Partner Sales Executive in a dynamic HR Tech/SaaS environment. Collaborate with a close-knit team to grow the partner ecosystem and achieve commercial success. You'll run the full sales cycle in the Netherlands and act as a strategic advisor internationally. Enjoy a hybrid work setup, with strong collaboration between Sales and Marketing. This purpose-driven company focuses on creating happy, high-performing employees. Ready for a challenging role with growth potential? Read on to discover why we could be your next step.

About the role
Title: Partner Sales Executive
Location: Utrecht
Language: Dutch
WFH policy: Hybrid – 3 days in the office
Industry: HR Tech / SaaS

Size and functions of local team:
~10 FTE in the commercial team – working closely with Marketing, Sales (AEs), and Leadership.

Role description:
You'll work alongside the partner lead and be responsible for both developing the partner ecosystem and generating commercial success through and with these partners.
The role has two core aspects:
Sales via partners (Referral model – NL):
You run the full sales cycle – from lead qualification, discovery, and demo, to closing – for opportunities sourced by Dutch partners.
Sales through partners (Enablement model – International):
You act as a strategic advisor for international partners. While you’re not responsible for closing, you support by advising on pricing, joining key customer meetings, and enabling partners through joint GTM, training, and sales playbooks.

Key Responsibilities:
Achieve partner sales targets (ARR)
Run full sales cycle for inbound partner leads
Support and coach partners in their own sales processes
Forecasting, pipeline ownership, and reporting on partner channel
Onboard new partners and drive adoption
Coordinate joint sales & marketing efforts
Collaborate internally with marketing, product, and customer success
Provide feedback from partners to improve product and GTM
Drive partner enablement: training, tools, sales assets

Unique about the company:
Highly purpose-driven: “Creating happy and high-performing employees” is at the heart of everything they do
Strong collaboration between Sales & Marketing to ensure quality pipeline
BDR insights directly influence GTM and messaging

Must haves:
3–5+ years’ experience in SaaS sales (AE/Partner/AM)
Proven track record in complex B2B sales environments
Fluent in Dutch and English
Commercially sharp, relationally strong, and self-starting

Nice to haves:
Background in HR tech (performance, engagement, talent development)
New business / hunter profile with a farmer’s charisma
Experience in partner sales or indirect sales models
Comfortable managing international partner relationships
Familiarity with CRM (e.g. HubSpot) & sales enablement tools
Affinity with a scale-up environment