CRM Speicalists Hoofddorp • BYD Europe

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About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Job Summary:

We are looking for a data-driven and detail-oriented CRM Analyst in Automotive Industry to support our customer engagement and retention strategies. The CRM Analyst will be responsible for analyzing customer data, monitoring CRM performance, and providing insights that improve decision-making across marketing, sales, and customer service teams. This role requires strong analytical skills, business acumen, and the ability to translate data into actionable strategies.

Key Responsibilities:

• Support the end-to-end bonus calculation process, ensuring accuracy and timeliness.
• Collect and analyze market data
• Collect, clean, and analyze customer data within the CRM system to ensure accuracy and reliability.
• Develop reports, dashboards, and KPIs to monitor customer behavior, campaign performance, and business outcomes.
• Provide actionable insights to improve customer acquisition, engagement, retention, and lifetime value.
• Collaborate with marketing, sales, and customer success teams to design and evaluate targeted campaigns.
• Conduct customer segmentation and profiling to support personalized marketing initiatives.
• Work with CRM administrators and IT teams to improve data structure, processes, and integration.
• API project coordination: Support in gathering, documenting, and maintaining API requirements, specifications, and integration details.

Qualifications:

• Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, IT or a related field.
• Proven experience in CRM analytics, business intelligence, or data analysis.
• Strong analytical skills and proficiency in Excel, SQL, or BI tools (Tableau, Power BI, etc.).
• Excellent communication and collaboration skills.
• Experience in Automotive Industries is a plus
• Fluent in English; knowledge of Chinese is a plus.
• At least 3+ years working experience, 5+ years working experience preferred.

Preferred Skills:

• Experience with customer segmentation and predictive modeling.
• Knowledge of marketing automation tools.
• Familiarity with data visualization best practice.

Location: Netherlands Hoofddorp
Type of Employment: Full-time Onsite