Manager Sales Benelux

The Sales Manager Benelux leads the commercial strategy and sales execution across the Benelux for our sanitaryware portfolio. This role owns delivery of the annual sales budget and margin targets, develops high-performing sales talent, and strengthens our position with wholesalers, retailers, installers and project stakeholders (developers/specifiers).
The role is accountable for building an entrepreneurial, proactive culture within the team, negotiating strategic trading agreements, and securing in-store and digital visibility that accelerates sell-out.
You lead a team of 6 Accountmanagers.
Areas of responsibility
Commercial leadership & growth

• Full ownership of the Benelux sales budget (revenue, margin, contribution) and delivery of strategic growth plans across wholesale, retail, installer, and project channels.
• Translate company strategy into clear commercial plans, customer segmentation, pricing strategies, and prioritized growth initiatives.
• Drive pipeline management, new business development, project specifications, and customer expansion opportunities.
• Represent the Benelux market internally with data-driven recommendations on assortment, innovation, service, and supply priorities.

Key account management & negotiation

• Lead negotiations of annual trading agreements with major wholesalers.
• Define and negotiate rebate structures, payment terms, freight/service agreements, data-sharing, marketing contributions, and joint business plan commitments.
• Build multi-level relationships to influence range decisions and increase share of wallet.
• Monitor agreement compliance and profitability (accruals, claims, terms adherence), escalating risks early and taking corrective action.

In-store product placement, merchandising & sell-out growth

• Secure optimal in-store and showroom product placement to maximize visibility, conversion, and brand presence.
• Develop branch/showroom activation plans with clear standards for display quality, pricing communication, materials, ensuring consistent brand presentation.
• Partner with customers on assortment optimization, product introductions, and category development based on market and sales insights.
• Track placement execution through audits and KPIs; resolve implementation gaps quickly with customer stakeholders.

Leadership, coaching & culture

• Lead, coach, and develop a high-performing Benelux sales team with a strong commercial, proactive and entrpreneurial mindset.
• Implement clear sales rhythms, KPI management, CRM discipline, and structured account planning.
• Build a performance culture with measurable KPIs, transparent dashboards, and timely feedback; recruit and onboard talent as needed.
• Strengthen our position with wholesalers and installers by ensuring consistent coverage, branch penetration plans, and installer engagement programs executed by the field team.

Strategic planning & cross-functional collaboration

• Own the annual Benelux business plan, forecasts, strategic account plans, and market analysis.
• Identify market opportunities, competitive threats, and growth potential across channels and regions.
• Collaborate closely with marketing, supply chain, finance, customer service, and product management to ensure aligned execution and profitability.
• Ensure accurate reporting, commercial governance and professional representation of the company and brand.

Gevraagd

Education:

• HBO / Bachelor’s degree or Master's degree in business, marketing or equivalent field.
• Fluent in Dutch and English, both written and spoken.

Experience:

• At least 5 years of proven sales management experience within the sanitaryware or building materials industry, leading a field sales team.
• Strong track record developing high-performing sales teams with a proactive entrpreneurial mindset and proactive market approach.
• Experience in strategic business planning, forecasting and delivering profitable growth.
• Experience with CRM and ERP systems.

Skills and competencies:

• Strong leadership skills.
• Strong commercial and analytical capabilities, including negotiation, profitability management, CRM usage and data-driven decision making.
• Customer-focused approach.
• Excellent communication and stakeholder management skills.

Aanbod

WISA has been a market leader in sanitary ware in the Netherlands since 1865. We are now part of Fluidmaster, the global market leader in sanitary solutions, marketed worldwide under the brands Fluidmaster®, LIV®, SCHWAB® and WISA®.
At WISA we develop solutions that contribute to efficient water use in millions of households worldwide. From concealed cisterns and flush plates to internal components such as float valves and flushing systems, everything is designed for reliable performance and efficient water consumption. With smart engineering and sustainable solutions, WISA and Fluidmaster help improve water use every day without compromising on comfort.
Benefits

• 27 days holiday + 13 adv
• Performance bonus
• Company car
• Professional development budget
• PME pension
• CAO technische groothandel

Would you like to learn more about this position?
Please contact Udo van der Groen for more information about this position.
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