Marketing & Consumer Experience Manager | Food | InnovationSolliciteren
Marketing & Consumer Experience Manager | Food | Innovation
Adams Multilingual Recruitment
Marketing & Consumer Experience Manager | Food | Innovation
Food brand
Lead innovation
Salaris in overleg
40 uur
Adams Multilingual Recruitment
Wageningen
Marketing & Consumer Experience Manager | Food | Innovation
Adams Multilingual Recruitment
WageningenCV niet verplicht
Samenvatting
In Wageningen werk jij als schakel tussen marketing en R&D. Je vertaalt consumenteninzichten naar innovatieve Aziatische voedingsproducten en begeleidt het volledige proces tot de commerciële lancering.
Wat krijg je?
Salaris in overleg
40 uur
Loondienst (vast)
Doorgroeimogelijkheden
Wat ga je doen?
- Build compelling innovation business cases
- Develop financial and ROI assumptions
- Translate consumer trends into opportunities
- Design and deliver sensory research
- Lead consumer co-creation and testing
Wageningen
Wat verwachten wij?
- 4 to 7 years experience in food FMCG
- Knowledge of consumer behaviour and brand strategy
- Experience with qualitative and quantitative research skills
- Ability to connect marketing with R&D departments
Volledige vacaturetekst
At the heart of Food Valley in Wageningen, a fast-growing Asian food FMCG brand is looking for a Consumer Experience & Innovation Manager. You will bridge the gap between Marketing and R&D, transforming consumer insights into tangible product successes. In this dynamic multicultural environment, you'll help shape European innovation for a globally loved brand. Discover how your vision can impact plates across the continent.
Are you a marketer who loves turning consumer insight into products people can’t stop talking about? We’re partnering with a fast-growing Asianfood FMCG brand to find a Consumer Experience & Innovation Manager for their team in Wageningen, right in the heart of Food Valley. This role sits between Marketing and R&D. As an independent contributor, you’ll take an innovation from the first consumer insight through to commercialisation.
What you’ll do:
Meer tonenWhat you’ll do:
- Build compelling business cases for innovation, combining consumer opportunity, market attractiveness, brand fit, competitive context, investment needs and expected financial returns. Partner with Finance and Commercial teams to develop volume, revenue, margin and ROI assumptions and assess innovation attractiveness
- Generate strong Consumer-led innovation that is regionally relevant, defining consumer learning agendas and evidence needed from concept through commercialization
- Translate consumer needs, behaviours, trends, market and category opportunities into tangible Innovation opportunities and priorities in collaboration with Marketing Insights
- Design and deliver consumer andsensory research aligned to key business decisions and development milestones in partnership with external agencies. Partner with R&D to translate consumer and marketing needs into product, sensory and packaging design principles
- Lead consumer co-creation, concept development, product testing and validation. Understand and integrates all aspects of sensory and consumer experience into the projects from the start
- Drive consumer experience superiority across existing and future innovations.
- Build strong cross-functional partnerships across Marketing, R&D, Insights, Innovation and Commercial teams.
- 4 to 7 years in Marketing, Consumer Experience, Insights, Innovation or Sensory Science,in food FMCG
- A strong grasp of consumer behaviour, brand strategy and digital and social media marketing
- Solid qualitative and quantitative research skills, and a habit of turning insights into action
- The ability to connect marketing thinking with R&D and technical realities
- Strong storytelling and stakeholder management, plus a real passion for food and brands
- The chance to help shape European innovation for a globally loved food brand
- A small, growing team where your work is visible from day one
- A dynamic, multicultural working environment
- A competitive salary and benefits package
- Real room for professional growth
- 1-year direct contract to start with
Over de werkgever
Adams Multilingual Recruitment
WageningenWerving en selectie
24 vacatures
Adams Multilingual Recruitment matches international Netherlands- based companies with multilingual job seekers. Working in the Dutch labour market for over 25 years, we go beyond the brief, to uncover what our talent seekers really need. Experts in talent acquisition, we work with unique understanding and empathy, speak your language, and understand the Dutch culture and labour market.
Dit bedrijf zoekt regelmatig nieuwe collega's via Werkzoeken.nl.
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