Store Events & Activation Manager C&A NL (40 u)

With over 1,300 stores in 16 European countries and more than 22,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and longlasting fashion at affordable prices for the many. We are building on 185 years of experience in the fashion industry and continuously modernize the company to become an omnichannel fashion retailer.

At C&A we are driven by our values and we believe that affordable and high-quality fashion goes hand in hand with taking care of people & the planet. We are always forward thinking and acting to develop our business and innovate the industry.

• Lead and manage Store & Customer Activation and Shopper Marketing projects across the local market
• Develop, execute, and optimize POS campaigns to increase key commercial KPIs, including traffic, conversion rate, and turnover, while strengthening brand awareness and customer affinity
• Own the annual activation calendar, including strategic planning, concept development, budget planning, budget control, and project execution
• Brief, coordinate, and manage external partners, including media agencies, suppliers, service providers, and barter partners
• Collaborate closely with internal stakeholders such as Sales, Buying, PR, Media, CRM, and Controlling teams
• Monitor campaign performance, conduct process and performance analysis, create KPI-based reports, and provide actionable recommendations
• Adapt and implement European in-store activation concepts for the local market
• Lead and coordinate 360° marketing campaigns for store openings and closures
• Ensure seamless integration of activations across live communication, media, digital channels, and public relations activities
• Manage collaboration with media agencies across traditional and digital media channels
• Partner closely with the PR team to maximize campaign reach and visibility
• Guide and supervise working students and interns, ensuring effective project support and professional development

We are looking for an experienced retail marketer with a strong commercial mindset and a passion for creating engaging customer experience. You combine strategic thinking with hands-on project management and are comfortable managing multiple stakeholders and projects simultaneously. You also meet the following requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Several years of experience in shopper marketing, retail marketing, customer activations, events, or a similar role
• Proven track record in managing complex projects and budgets.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience collaborating with agencies, suppliers, and cross-functional teams.
• Excellent communication and stakeholder management, and organizational skills.
• Proactive, able to work independently, commercially driven and customer-focused with fluency in Dutch and English (German is a plus)

We offer a challenging role with a high degree of ownership and responsibility in a dynamic international environment. You will become part of an ambitious and professional marketing organization where collaboration, innovation, and customercentricity are key.

You can expect:

• A competitive salary and benefits package aligned with market standards
• A diverse and strategic role with significant business impact
• NS Business Card or standard travel allowance
• Opportunities for professional and personal development
• Collaboration with international and cross-functional teams
• A flexible and inspiring working environment