Regional Sales Manager-( France or Benelux)

Location: France or Benelux

About the role: Regional Sales Manager for the Truck Business is a strategic leadership role responsible for driving sales growth, market share, and customer satisfaction across France & Benelux markets. This individual, develop and execute sales strategies, and build strong relationships with key customers and partners.

Reports to: The Regional Sales Manager is part of the sales department and reports to the head of Sales.

Key responsibilities:

1、Sales & Business Development

Lead BYD truck sales activities across the France & Benelux markets.

Develop and execute a regional sales strategy aligned with BYD’s European commercial vehicle growth objectives.

Identify and secure key business opportunities with major fleet operators, logistics companies, and public sector customers.

2、Dealer & Network Development
Build, manage, and optimize the BYD dealer and service partner network in the region.
Support dealers with sales planning, training, product positioning, and customer acquisition.
Key Account Management
Manage strategic customer relationships and negotiate high-value fleet contracts.
Coordinate tender processes, framework agreements, and partnerships with large operators.
Represent BYD Trucks in customer meetings, industry events, and stakeholder discussions

3、Market Entry & Brand Growth
Drive BYD’s market entry and brand establishment in the France & Benelux region.
Conduct competitive analysis and market intelligence to support pricing and product strategy.
Work closely with marketing teams to develop regional campaigns and launch activities.
Cross-Functional Collaboration

4、Collaborate with European HQ teams across product, service, finance, and operations.
Ensure smooth project execution from order intake through delivery and customer onboarding.
Provide feedback to product teams based on market requirements and customer needs.

Requirements & competencies:

l Minimum 5-8 years of experience in commercial vehicle sales, ideally in trucks.

l Strong knowledge of the France & Benelux transport and logistics market.

l Proven track record in dealer management, fleet sales, and market development.

l Experience with electric vehicles, sustainability, or alternative drivetrains is a strong advantage.

We offer:

• Performance and experience based competitive remuneration.

• Department & company wide teambuilding events.

• An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏